What a car really costs to own — by brand, by country, by how you pay

The price on the windscreen is the smallest part of what you will pay. Depreciation, energy, insurance and the structure of the finance dominate — and they differ by brand, by country and by how you sign.

30manufacturers
29 + USmarkets
88peer-reviewed citations
0rates quoted
A glass-fronted multi-brand car dealership with new cars parked outside under a bright sky.
Peter McDermott · CC BY-SA 2.0 · Wikimedia Commons

Three ways in

Brands

30 manufacturers

Cost character, the finance arm behind each — Tesla Financing, Volkswagen Financial Services, Ford Credit and the rest — and which structures they sell through.

Countries

29 European markets and the US

How each country taxes cars, how people there actually finance them, and which reputable lenders to get a dated quote from.

Financing

7 ways to pay

Cash, bank loan, captive finance, PCP, lease, salary sacrifice, subscription — how each works, who it suits, and what catches people out.

Method

Read this first

Why depreciation beats everything, why the monthly figure is designed to mislead, and why the energy line is the one you still control after buying.

The questions the tables cannot answer

Cost lines

Depreciation

The largest cost line and the one nobody looks at — what actually moves it, and why the badge tells you less than the timing.

Cost lines

Home versus public charging

For an EV the energy line splits in two at very different unit costs. Where you plug in decides more than what you drive.

Cost lines

What winter really costs

Range, consumption and the tariff in the cold — mostly the heater, which is good news.

Financing

Reading a lease quote

The six numbers on the page, and the sum the quote does not do for you.

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